Thursday, January 13, 2011

Production- & Technical Tips and Tricks: The theory of hit making - Part 1

I bought this book a while back from Modernbeats entitled Hit Theory. It is really an interesting book I must say. If you do not know who is Modernbeats then where have you been? Lol. Just kidding. They are really hooked up with a lot of resources in regards to making beats. From the platinum quality samples & loops to the science of the Billboard hit songs to in depth interviews with managers and producers about the game.

The also have a platform where they can submit your music to the big guns in the game for music placements or even a deal. A deal will be nice but be carefull. Now on to todays info. Today I will give ya some info from the book that cost me a hell lot of money. Of course can I only give an overview in regards to the copyright laws of the book. You can go check out Modernbeats here: Modernbeats

I want you to have a great sound so that you can also kick a** on the Billboard Charts. This post is also more focused on production, though we are covering topics that we covered in previous posts. So here we go!

Some producers if not many think they can just hit the power button, punch a few drum pads and then call themselves a hip hop producer, you got another thing coming! Hip Hop production takes discipline and dedication. Don’t read this post if you’re looking for fast fixes. Read this post when you’re dead serious about Hip Hop, when you’re ready to break out loud with devastatingly intelligent Hip Hop production. Hip Hop is a world of tough breaks and fierce competition; it’s a world where, you need earned respect: the kind of respect that fuels the persistence and determination required to survive the game.

How do you earn this respect? Whether you’re a producer, emcee, or a musician waiting to join a posse and cut tracks, you can’t expect to be taken seriously unless you have necessary skills. You must arrive mentally equipped, mentally armored, and ready to show and prove. That’s why the most important ability this post requires is a steadfast, focused, rock-solid work ethic. After that, anything is possible.

Speaking from years of experience, the more time, energy, and money you spend on developing critical skills and a solid studio set-up, the more seriously you will take yourself, the more seriously you will be taken. Tha only way to show and prove successfully is through committing yourself to the task: mentally, emotionally, and physically. Successful producers – Timbaland, Missy, Storch, Neptunes, Dre, DJ Premier, Pete Rock, Lil Jon, The Runners, all of ‘em – their greatest asset, besides their imagination and ability to mix and produce, is hard work.

Where there’s a will, there’s a way. If you know you can work hard enough, then read on and let me and Modernbeats feed your desire to achieve tha unachievable.

In this post we make three assumptions: 1) we assume, as mentioned, that you’re ready to pick you’re a** up, and work it off, 2) we assume you have an audio sequencing and mixing system, or are in the market to buy one.

And finally, 3) we assume you have demonstrated, at least to yourself, some musical capacity: maybe you’ve pulled a few random grooves from your bro’s set up, and you like the way it hit. Maybe you’re a decent keyboard player, or guitarist, and now wanna produce.

While becoming a successful producer is no small feat, it doesn’t mean you need a degree from Julliard. We’re going to take you from the basics of production right on up to the top, teaching you how to implement all tha advice in this post with efficiency and effectiveness. By tha end, that hit producer inside you will manifest – a producer who composes and arranges professionally, who gets big ideas and makes them happen. Havin’ said that, street smarts are a plus. Any skills you’ve acquired while using an MPC, software DAW (This is like Cubase, Pro Tools or the smaller Digital Audio Workstations like Cool Edit Pro; which is known as Ableton Live today or Acid Pro), or musical instrument before starting this post will only smooth the journey upon which you are about to embark.

Today’s successful music producer’s work off a solid foundation and knowledge; a set of critical production skills: recording, mixing, sequencing, sampling, music theory, dynamics, arranging, and more. We cover it all, setting you in motion toward a fulfilling career in music production so many dream of. In tha end though, it’s all up to you how much you implement what we teach and how far you push it. Words in a post are just words, but words followed through with action equal success.

We start by covering tha essentials on the recording environment, setups, quality tracking, and top gear. From there, we move straight into introductions on music theory and musical dynamics, both necessary in order to compose and arrange intelligently. These topics we will cover over the next following weeks. You may not need a music degree, but without basic music theory, all your melodic and rhythmic foundations will remain limited at best. And yes, we provide the fundamentals that shed these limitations. I will at a later stage go in depth in regards to music theory, a post I know will be important for your music production endeavours.

After our sections on music theory and dynamics, we’ll dig deep into a variety of top music production techniques and secrets: tha imaginative methodz that skilled, platinum producers keep guarded. Despite rules, suggestions, and tips you read about in recording magazines and books, the plain truth is music production is about imagination and capability. We teach you this mindset; to think creatively, to be technically competent, and to refuse falling victim to amateur-level productions. This is the introduction to the world of quality hip hop production. “Quality hip hop?” Yes! Best prepare to raise the standards.
This posts will be illustrated. Our illustrations and advices are presented in an all-encompassing manner, applicable to any recording studio or music production setup imaginable.

Throughout the post series, we present a wide range of illustrations covering leading music software and hardware such as Propellerheads Reason, Ableton Live, Akai MPC, and more. These illustrations and in depth analyses of music production will strengthen your focus and ability to become a respected producer of quality hip hop.

“Ok, ok enough with the hype, Dawg. Fo’ real, how’m I gonna rise up to become the next big-league producer?” Well, G, the knowledge, smarts, techniques, tips, tricks, secrets, and skill lie before you. If you apply our lessons conscientiously, give them due respect, and put them to work, you’ll by no doubt become a Jedi of radical Hip-Hop intensity. So, enough with this intro, fool! It’s time to get your hands dirty and engage in some serious, on point advice for producing platinum Hip Hop beats. It’s time to catapult your way to the charts!


So You Want to Produce Hip Hop, eh? Well, Listen up…

Quality music production, as we said, comes from grit and determination: painstaking, time-consuming, finely-calibrated recording care and detail. It’s that care and detail that differentiate the pros from tha amateurs. But you must understand care and detail alone will not launch your songs onto Billboard.

You need knowledge along with that care and detail, and that knowledge begins with learning and knowing your recording environment. You must understand every aspect of a producer’s surroundings. Without that understanding, you can’t begin to consider yourself a big-league producer. Don’t believe it? Just wait and see how you do the first time attempting to engineer a multi-mic recording session.

Your inexperience will jump right outta the mix. Your clients will flag down the nearest taxi, catch the next plane straight to Atlanta, and get into a real studio where they can collect a professional recording. So much for your attempts to please, so much for the show and prove. Without proper recording skillz and knowledge, your money-train stops cold.

We should mention: if you’re a fly-by-night beat chemist who hasn’t got time, money, or space to install proper sound reinforcement yet, your best bets for quality mic recordings are local recording studios. In a quality local studio you’ll spend less time converting part of your own living space into a home studio and more time capturing recordings you can be proud of. Does it make that much of a difference? Hell yea! We’ll tell you why… and yea – the truth hurts. Let’s roll…

There are three main obstacles to achieving quality recordings: 1) ambient noise, 2) sympathetic resonance, and 3) room acoustics. There are simple solutions to all these obstacles such as soundproofing and acoustic treatment, room redesign and reconfiguration, or installing a portable sound isolation booth to name a few. First, you must know your enemies.

I. Ambient Noise

Ambient noise is any noise that can seep into your recordings from the surrounding environment. A non-soundproofed environment, unless it’s in the middle of a windless desert, is going to have ambient noise. The first step in dealing with noise is locating its source. Probable sources are air conditioning, heating systems, refrigerators, plumbing, computers, electronics, speakers, and perhaps the most frustrating of all: street traffic.
Once you identify all your noise sources, your next challenge is figuring how to sever them from the mix, or at the very least how to minimize them. If getting away from a noisy environment is unfeasible, the next best technique is finding a place where ambient noise frequencies don’t overlap with the frequencies of your recorded content.

For example, if you’re recording an acoustic bass or cello, and notice a high frequency hiss at, say, 6.6kHz, it’s possible to knock out that frequency post-recording using a lowpass or notch filter. If your signal is polluted with enough noise to warrant excessive filtering, you will lose high-frequency detail. In that case, consider using instead an electric bass, or a keyboard with bass samples through a direct input (DI) box. A DI box allows you to connect to your microphone preamp using a low-impedance, thus completely avoiding any ambient noise.

If you don’t hear the noise around you and aren’t sure how noisy your environment truly is, simply set up your mic and record. Upon listening back to your recording, any undesired noise or signals will then stand out like a sore thumb. But ambient noise isn’t tha only problem and carefully monitoring your recordings between near-fields and headphones won’t always highlight all tha imperfections hidden within a given recording. Such is the case with the next two hazards of the recording environment.

II. Sympathetic Resonance

You may think most inanimate objects in a given recording environment don’t make noise, but don’t be fooled! While inanimate objects may not make noise, they can, and will, resonate sympathetically with other sound sources. For example, if you crank up a loudspeaker and slowly sweep a sine wave from very low to very high frequencies, you’re going to hear every single resonant object in the room vibrate – the chairs, the door, the bookshelf, the snare drum. This, G, is called sympathetic resonance, and 99% of the time – ya ain’t gonna like it!

There are numerous, unobvious sources of sympathetic resonances we guarantee you’re not identifying and hence, can’t prevent without knowing. One particularly insidious, stealthy example involves good ol’ loose wood paneling. If paneling isn’t nailed down tight, it bounces off the studs causing an ugly buzz. When recording an amped guitar, you won’t notice that buzz, but the mic will surely pick it up. More and more, track by track, problematic resonances will raise their ugly heads and gnaw angrily at your recordings.
Without addressing sympathetic resonance, you’re left second-guessing your entire mix. Maybe something’s wrong with the signal chain? Maybe it’s your DAW?? Maybe it’s your preamp?!? The troubleshooting is a nightmare! Even if it’s miniscule, sympathetic resonance will still subtract valuable tone from that nice Les Paul your guitarist keeps jawin’ about.

So, look and listen for every possible source of sympathetic resonance. You’ll find them everywhere – desks, shelves, loosely anchored paneling, rattling windows, and house plants. When objects in your recording room try to participate in your mix, nail ‘em down, seal ‘em up, do whatever you have to do to make sure nothing moves that ain’t supposed to.

So that is it for this week. Come back next week and we will go further with this series. We also would like to thank Modernbeats for such a great book!





Music Business 101 – Independent Artist Wake- Up E- course: How to maximize all possibilities for your future success! Part 2

Last week did we start with this course of the Independent Artist Wake- Up E- course. In the E- course am I explaining how to maximize all possibilities for your future success, especially for success in 2011. Today will we continue so welcome to…

Part Two

We are going to focus on
effective marketing ideas to help you sell more CDs in today’s course, assuming that you are doing at least a few live shows every few months and have a CD you have made or intend to make. I would highly recommend that you focus on one or two of these ideas at a time, or as many as you can execute EFFECTIVELY. If this is all new to you then don’t be overwhelmed by it. Take your time but focus on getting results utilizing one or two ideas that you know you can put to use immediately. On the other hand, if you see a few ideas that are familiar to you, ask yourself "Am I implementing these ideas" and if so "How can I continue to implement these ideas MORE effectively". These are tried and tested marketing strategies. Don't take them lightly.

1) Give away sample CDs at gigs and other people's gigs
It’s vital that you designate a good amount of regular time to increasing your fan base. Let's face it, you only have so many gigs and the average band is waiting for their next gig to promote their music. This is all well and good but there are very often large gaps of time between gigs. So what do you do? You use this time to drum up seductive ways to draw new fans into your lair!

Make a sample CD of say 3 songs with your website spelled out in large letters on the paper sleeve and have as many printed up as you think you can use. Think about who your competition is on the live scene. Stand outside the club and wait for people to walk out the door and hand them your CD. It's a freebie, why wouldn't anyone want to take one? If these folks liked your rival band, chances are they might dig you. (For an in depth street marketing strategy utilizing this and many other tactics, you can read more here)

2) Send fans and potential fans a slideshow/audio sampler
Have a new CD coming out? Why not give them a sample of what's to come? This is actually what the big record companies do but on a different scale. Usually when a major label releases a record, they will promote a single to radio at least 6 weeks ahead of the full-length album's street date. The reason they do this is that it creates a demand for the record and retail stores feel comfortable taking larger orders of the CD if people want them. In your independent situation, you can do something similar by sending your existing fans a sample of your new music and offering them a subscriber's only discount when the album arrives. You could either have one or two downloadable mp3 files on your site (not full length songs!) or send them a cool slideshow and audio sampler. I recommend the "AL Screensaver & Slideshow Builder". This program allows you to create screensavers and slideshows using any kind of image files (BMP, JPEG, JPG, TGA). You may also add any soundtrack (MID, WAV, MP3 and .m3u formats are supported) into it. It's really cool and fun to watch. Check out more here.

3) CD discounts and specials
There's no more powerful place to sell your CDs than at your own shows. Make sure that it is obvious where fans need to go in order to be able to purchase your merchandise. Announce that your CD is "available here tonight" several times during your set. I have found that a great way to sell CDs after a live set is by giving discounts to those who want to purchase more than one CD. If one CD costs $15 then two CDs might cost $25 and three CDs maybe just $30. This is particularly effective when you have a catalogue of say three or four different CDs. If an audience member was wowed by your show, they are very often prone to wanting all of your albums that night through sheer spontaneity. Giving them a discount will work wonders for you.

4) Offer 20% off to your website subscribers
Make it known to your fans, new and old, that if they subscribe to your newsletter on the website they can get 20% off (or any percent you designate) when they purchase your CD. You can set up an auto responder to new subscribers and give them a promotional code to buy online or a unique URL to purchase a "Discount only to subscribers" album. "Mailloop" is the perfect tool to automate all your fan lists, broadcast your newsletters and autorespond to new fans in this way. You should consider this tool if you are serious about building your fan base locally, nationally and internationally. It is the ultimate tool for automating your online business. Check out more here

5) Have someone walk around tables after your show selling CDs for you
Immediately after your live show you should have a friend or street team member walk around each table selling CDs and collecting names for your mailing list. This is extremely powerful. I have found that many people are so busy talking to their friends that they don't make the effort to go to the merchandise stand. By approaching them directly, you are increasing your chances of selling by sometimes up to 50%.

6) Stamp hands at club entrance with your website address
By the time your live show is finished you should have made every effort to make sure that everyone in the audience knows who you are and where they can go online to get more info, subscribe to your newsletter and find out more info if they want it. Of course you need to do all of this is in a charming very non-pushy kind of way. A couple of announcements during the gig won't hurt. Have someone stamp your website address on people's hands as they walk into the club. How many times do you walk into a club and get stamped? And how many times can you actually read or see what it is they have stamped? Hardly ever! Why not take advantage of this and have an ink stamp made for you.

7) Collect names for your mailing list
Collecting e-mail addresses is something that you HAVE to do if you want to build your fan base and just as importantly, sell your future merchandise to. At each club or venue you play at, you could offer a discount to those who are interested to buy your album if they sign up for your mailing list. Make this your
top priority. Building you list is building your fan base, and YOU control it. Imagine this: You have 100,000 subscribers on your list that you have diligently nurtured over the years. Of those 100,000 subscribers, provided they are all folks who chose to be on your list, you could expect about 25,000 CD sales every time you release a new CD. That's a lot of money going in to your pocket I can tell you!

8) Include an "add your name to our mail list" form inside your CD
Don't forget that, in a perfect world, you will be making more albums in the future. When you manufacture your CDs you could add an insert that prompts people to add their name and e-mail address to your mailing list. Give them an incentive like "Discounts to live shows and future albums". Include a PO box they should send it to or give them a URL where they can alternatively subscribe online.

9) Sell t-shirts with your website in big letters across the front
Promote your website and get a good flow of traffic by selling t-shirts with your website plastered all over it. You might also give a bunch away as prizes to fans that bring say, over 5 friends to your gigs.

10) Be personable to all fans and get to know them
There is nothing as powerful and more flattering to your fans than personally getting to know them. They will tell their friends and their friends will tell their friends and so on. Spend a good amount of time after your gigs talking with your fans. You are on a mission to spread the word. You can retain a little mystery, that's cool too; most rock musicians seem to enjoy that. Just don't be an ass****! Make them feel important. They'll love you for it!

So that is it for now. Next week will we be covering Part 3 of the course on how to improve your live show. See ya next week and keep on hustling to reach ya objective.

Friday, January 7, 2011

Production & Technical Tips - The Recording Environment Final

Welcome to the Production & Technical Tips. We have been covering the recording environment for several weeks and this is the final part, which is sometimes overlooked or not prefered by musos. I would suggest you look at it and really implement it in practice and you will hear the difference in your vocal recordings that you so aspire too. So here we go!!!!

Double Tracking

To create that thick wall of sound vocal effect that just sounds huge you're going to want to double or triple track your vocals. Some engineers even record 5 or 6 of them on chorus parts and some parts on the verses. By this we mean record an extra take onto a new audio track and play it alongside the original. This often smooth's out any pitch imperfections and adds a 'chorusing' type of effect to the voice.
The differences in the two different takes combine to make a lush, dense sound that you'll already be familiar with.

If you decide to double track the vocals. We would recommend doing it for real. Trying to fake a double tracking effect will usually give poor results and make your hard earned vocal recording sound amateur. Although if you must fake the double tracking then follow these tips. Double tracking your vocals using pitch variations and not aligning the audio files up perfectly can give great results. Copying your vocal take to another track, (you can even do this more than once, known as ‘vocal stacking’) and using a plug in such as auto tune, or Melodyne you can introduce slight pitch changes in the copied vocal. Also adding a delay of 50 - 120 ms to the copied vocals can also fake the ‘2nd part’ vocals well.

De-essing  

De-essers can be used either at the mixing stage or recordings stage. If your singer has a particularly sibilant voice you are going to have problems. My advice is to get the singer to back away from the mic so that there is a 10-inch space between the singer and the pop shield. Also ensure that the singer is off-axis (not pointing directly) from the mic diaphragm.
The downside to this is that the recording will loose some of its warmer bottom end and the proximity effect will be gone. The upside is that you’ll be able to record a clean usable vocal with only mild de-essing required at mix stage.

So, what is a De-esser?

A De-esser is a tool that engineers can use to take out the very pronounced and harsh ‘S’ and ‘T’ sounds that some singers can produce. If the problem is really affecting the recording then you will have to use electronic ways of reducing just the sibilant peaks. Think of a De-Esser as a compressor that only works on the ‘S’ and ‘T’ sounds. Anything in the 3-6 kHz range to be specific. With a de-esser, make sure to use light settings when possible, otherwise you may find your singer has a slight lisp to their recording. If your going to use a De-esser, we recommend spending money on one that really pinpoints the correct frequency range so the rest of the recording is left unchanged!

There are many hardware and software signal processors and mastering tools that have De-esser presets but in my experience you’ll need to do some tweaking to hone in on the problem frequencies that need to be compressed. Record the vocal correctly with the right room treatment and you’ll only need very subtle de-essing if any.

Make sure you plan the recording process, take your time with the rapper/ singer and mixing stage and have fun. Experiment with different techniques and find what works best for you and the singer you’re working with. By reading this article you’ve taken your first step to achieving the industry professional vocal sound you’ve been looking for. Good luck! And remember. While this might sound overwhelming and costly for you, are there other musicians that take their money and do what needs to be done instead of using it on alcohol or drugs, thinking that you are a rock star. There billions out there that is hungry for it. The question is, are you too?

Music Business 101 – Independent Artist Wake- Up E- course: How to maximize all possibilities for your future success!

This year is all about being focused to ensure that you can obtain everything that you aspire to in your music career. I went through some of my research I did over the years and came across a course I did, that was offered by Chris Standring. He is the owner of aandronline. So let us get your music career in focus for 2011 by providing you with this 7-day course. If you will be successful will depend on you, if you will put any effort into it. You will see several links to other relevant sources of information and I do urge you to check them out as they come highly recommended.

So lets get this thang cracking!!!

Part One:

As an independent artist there is one thing you have over any band signed; total control over your career. From here on you must be competitive in order to exist professionally and to make a dent in the marketplace as an artist. I know too many artists and groups that get depressed because they can't get a break. Don't forget that if it is a record deal you are looking for, there are all sorts of problems that can come in to play, and getting signed will NOT take all your worries away believe me. I see the same mistakes made with bands signed to record deals. They do not take control of their business and before they know it the label has dropped them (for any number of reasons) and they are back to square one, only to be 5 years older. No deal. No gigs. No plan.

So the answer is to take control of your career now at this stage (whatever stage it is) and decide to become successful whether you have people surrounding you taking commissions or not. At any stage of the game you should be able to land in a position where you have a career you can build on because you have taken care of business. Some things you can do on shoestring, other ideas you will need to stump up a little cash. However, everything I talk about is tried and tested so print this as it comes so you can refer back to it time and time again. It's all good stuff! Some you will know about, some will be new to you. Ok so here goes. Today we are going to talk about your website and ways to make it more effective.

1) Get your own domain name and control your own website
You may have a website at MySpace.com or other third party portal e.g. Facebook, Reverbnation, etc. This is all well and good. However, you MUST get your own website with your own domain name. Something like; www.paarlvalley.com or www.paarl-valley.com or something that you own. Now I know you might think but Myspace is free and that in our previous post we urged you to have a Myspace site. That is all good and well, but don't forget, at some point a MySpace.com may go out of business, and most probably will. If you have not been on top of what is going down in the industry, then let me give you some headz up. From what I have heard from my connects in the States, Myspace is in BIGGGG financial trouble. They are going to fire some… well a Helluva of staff or might sell it to some other company. The company that owns Myspace, News Corp said that they got to fire 1100 staff members or they will dump the division unless a miracle turnaround materializes. Then where will that leave your website? I don't suggest you tear down any existing external sites provided they all link to your own 100% controlled site. You can get cheap domain names all over the Internet. I personally don't like those places. I want to deal with personal tech support if I need them, and I want a trusted company. www.networksolutions.com should be your first port of call to find and purchase a domain name. You will need a web host to host your site. You can get very competitive rates. Try Total Choice Hosting - they offer very affordable plans. If you are in South Africa or abroad then I will suggest that you make use of the following: www.withtank.com in Cape Town or Globesky, www.globesky.com in Wellington, and no not Wellington in Australia. Lol! Withtank charge R120, but adding tax you will pay up to R140 for your domain name. Globesky is approximately the same and ought not to be more. Withtank also offers a hosting package with a Sitebuilder to design nice sites. Check out these sites that was build Withtank, www.codedmusic.net and www.pioneerunit.com.

2) Focus: Sell Cds and collect fan data
Your website should be professional, attractive and extremely easy to navigate. Your prime focus is to point people to your "Order" button and seduce them into giving you their e-mail address so you can sell direct at a later time and keep them informed of your tour schedule. You can, and should, implement the use of auto responders so once fans are subscribed to your newsletter, you can have an automated series of emails sent to them (personally written by you) encouraging them to buy your Cds. Create a 'call to action', much like a 1 week sale a clothing store might offer. Encourage your subscribers to purchase today as by 'next Thursday' the offer goes away. You can set up an auto responder to even remind folks that the 'sale ends tomorrow', for example. If you have a Gmail account then you can make use of Google documents to create a widget to collect fan data after they have subscribed. You can then e- mail your fans from your personalized e-mail address that you can set up with Gmail after you have purchased your domain name. If you do not know how then drop us a message and we will show you how.

3) Popup subscribe box
A great way to get folks to subscribe is to add a pop-up subscribe box to your site. You can configure it to pop up as they land on your index page. Seduce them into subscribing. Give them a free gift when they subscribe. Whilst pretty much all browsers block popups now, your popup should be what they now call a 'hoverad', something that as of this writing cannot be blocked by browsers. You can get tons more ideas regarding incentives here

4) Start a newsletter/ezine
Once a while you should send out a band newsletter with all your news. Make sure you personalize each e-mail so fans are made to feel important. When your mailing list gets a little bigger I would recommend some software to send out your newsletters. The software is called Mailloop and it is a stunning tool as well as Email Marketing. I personally use it and could not live without it. It will personalize your e-mails, clean your lists, get rid of subscribers who subscribe more than once (usually by accident), enable you to send e-mails to fans living in certain territories e.g; Johannesburg, Durban, New York, Texas, Japan or anywhere you have fans. Subscribers are subscribed and unsubscribed automatically. It does so much more too.

I would even recommend studying Internet marketing. In fact I would go much further. I would say it is now a necessity. Don't forget we are watching retail stores go away now (Tower, Warehouse, Blockbuster etc). It is only a matter of time before they ALL disappear. Prepare for tomorrow's new business model: The Internet. It's here already but the day is still young, so if you want to prosper as an artist then you MUST get studying now. You can learn everything there is to know about this new music business model here

5) Optimise Your website for search engines
Your website should be found on all search engines. Make sure each page has a <title> in the html. Have a good <meta description> that describes your band but most importantly, make sure there is lots of text links that point to and from each page. For best results, make sure you have a site map at the bottom or top of each of your web page. Something like this:
Home | News | bio | Order CD | Fun Stuff | Photos | Subscribe | Join Our Street Team

6) Trade links
All the search engines now want to get the popularity of google.com and it seems that google is placing most relevance on link popularity. That means that it will rank your website higher if there are more links pointing to your site than others. The links have to be relevant to your Website however. Contact other music related websites and trade links with them. Not only will your search engine rankings go up but you will also get traffic from those sites too. Consider exchanging a small banner with other band sites. You can trade links with A&R Online by submitting your band info to the free band directory. Signup here.

7) Make it easy to order CDs
From ANY web page on your site you should have a "Listen" button and an "Order CD" button. Make it extremely easy for anyone to listen to your music and then buy it online. I am constantly seeing band websites that have terrible navigation problems and I am hunting around for any particular info I might need. Make it easy for everyone! Keep large images to a minimum, as there are still many dial up users with slow computers.

8) Accept credit cards online

This is a must. There will be two major places you sell your CDs and merchandise. a) At gigs and b) online. I would suggest two things. Firstly, if you are not selling more than a few CDs online every month, you should sign up for an account with CD Baby (www.cdbaby.com). There is a small signup fee and they will process credit cards for you and pay you a check every month. They will also ship your CDs for you if you don't want to. They will give you a button to place on your "order CD" web page which will send buyers direct to their server so a credit card can be processed. For more info go here. You can also set up Paypal on your site very simple. They will take a small percentage of each sale. If you belong to FNB in South Africa then you can set yours up through them. According to my knowledge are they the only bank here that offers that. You see. If you want to have a Paypal account then you must have a Credit Card to verify if you really are who you say you are when you open up an account. If you don’t have a credit card, then you won’t be able to set it up. That is where FNB comes in. You can open up a Paypal account through them if you are a client with them, with your savings account, cheque account and credit card if you have one. They are going to transfer money out of your bank account to your Paypal account, ±R15 that will reflect on your bank statement. The code in your statement you use to verify your account. You can then transfer the R15 back to your bank account by clicking on the “withdraw” tab. Now you are set up and you can transfer and withdraw money to your Paypal account from your bank account and vice versa. Paypal is very secure and I highly recommend it. I also have an account with them and made use of their service without any hitches.

Secondly, if you are selling a good amount of CDs you should get your own merchant account. This is not a big deal to set up and I highly recommend the 1shopping cart program. Friends of mine uses Practice Pay Solutions who implement this shopping cart. As a merchant account user, you will only pay a commission of 2.4% on each sale. This is the way to go if you are starting to sell units. Check them out here.

9) Give away free stuff
Giving away free stuff on your website is a great way to get folks to give you their name and e-mail address. Think up some fun things to give them. Of course these free things should be nothing you need to personally get out of your chair over. Automate your web site 100%. A free gift should be something that can be downloaded. Maybe an e-book of photos and band memorabilia. Kind of like a scrapbook. Maybe some previously unreleased mp3s. In order to get these freebies, they should enter their first and last name, e-mail address and location. Then you can sell to them later via your e-newsletter.
10) Keep it personal
There should be a very easy way for fans to contact you personally. By this I don't mean that you should leave your cell phone number and home address on your web site. Fans love to feel like they know the band; so let them get to know you. For every band member, set up a separate e-mail address for them. IE: john@paarl-valley.com and sue@paarl-valley.com etc. When fans write an e-mail, reply to them and make sure they know about your upcoming shows. Most importantly, subscribe them to your mailing list! Nurture your fans. They are everything to you!

Come back next week for Part Two for the Independent Artist Wake Up E – Course: How to maximize all possibilities for your future success! Until next time and remember that we are not denied from our dreams, instead we are just being delayed.

Thursday, December 30, 2010

Album. Mixtapes, Promo Tapes and More!

In 2010 did we see a lot of movement in the P.V. Hip Hop culture, soe hie is ʼn headz up on what ya can expect for 2011 in regards to mengkassette, albums en meer.




Dec 2010/ Jan 2011: KhoiSiSeun – ʼn Blik Vol Maiers
Die lang verwagte promosie mengkasset is uiteindelik beskikbaar aanlyn vir al KhoiSiSeun se Gesigsboek vriende, vriendinne, kollegas en familie. Jy kan sy musiek gaan uitcheck by http://www.reverbnation.com/khoisiseun. Dit is net die begin van baie meer en sluit in Katjie Vannie Baan van Paarl Vallei Se Geheime Intellegensie faam op die snit “Khoi San Vryheid”. Exact van Eklektiq Musiq/ Real Life Productions is op die musiek. Daar is al klaar bespiegel dat KhoiSiSeun in die ateljee is om aan n nuwe mengkasset te werk. Is dit waar? Os sal julle op hoogte van sake hou. Jy kan hom oek join op Gesigsboek. Volg net hierdie link: KhoiSiSeun




Mar 2011: 3-A.M. – It’s about time
The commercial banging sound infused with a lil south and east. Be sure to get ya hands on the talented trio’s debut. Ya heard! Preview their music at http://www.reverbnation.com/milesmob or http://www.soundcloud.com/milesmob.




Jan 2011: PVSI – Die Digbundel (Hoofstuk 1)
Os wag nou so lank vir hierdie span om hul buiging te maak in die vorm van ʼn produk. Alles is klaar opgeneem en die mixing is klaar. Van wat ek gehoor het is Analog Machine van Eklektiq Musiq besig om hul mengkasset te master. Ek het met Analog Machine gesels en dinge is heelwat amper klaar.
Die designing van Die Digbundel se cover is ook klaar. Os kan rêrig uit sien na n tight mengkasset! Check hulle uit hier; http://www.reverbnation.com/realpvsi of join hulle netwerk hier http://facebook.com/realpvsi.




Jan 2011: Xhosa Klan - Umqulu Wenyaniso
The guys from Mbekweni have been busy in the studio working on a true indeginous hip hop mixtape. It features the whole Xhosa Klan (Nkanyamba, Mdakanayza, Minaiza, Magagaza, Slingo, Mlingo & Qhubeka) and on the guitars and vocals “Ai Benjamin”, a talented musician can be found on a couple of songs, showing the fusion of guitars, traditional drums and digital programming. You can also check out KhoiSiSeun on two songs on this mixtape. The guys also spoke about doing a music video so we are really looking forward to that treat. Music can be checked out at http://www.reverbnation.com/xhosaklan (unfortuantely is no music uploaded yet when we uploaded this post. So do go back and check later in January 2011)


(Datum onbekend) 2011: Load- Afrikanese
Os het nou nie n datum vir hierdie produk se release nie, ma os kan rêrig uitsien na n woelige mengkasset van die meester van die mikrofoon. Al wat os kan doen is om te wag en sien. Load wanneer kry os n voorsmakie?


(Datum onbekend) 2011: Kamalie - ?
Gun titel of datum bekend nie, maar os het gehoor die legende van die rymklets werk aan drie mengkassette. Os kan net wag en uitsien wat hy vir os gaan voorbring.