Music Business 101 - Keep your fans coming for more

Nowadays almost every artist sees the importance of having an online presence. Just think of how much time you’ve spent making sure that your website or social network page looks great and professional… after all that effort; you might probably start scratching your head because you don’t know what to do next. In this piece, we will look at just some of the things you can use to keep your fans visiting your page all the time.

When it comes to an online presence, the principle is pretty much the same – content is king. Maintaining your website or social network page is a crucial factor that often goes unnoticed and ignored. Let’s get this straight, updating your social network page status is not enough, you need more than that. Honestly, what’s the use of visiting someone’s page regularly if there is nothing new?

What I am getting into here is that you need to forget about how cool your site or page looks and for a moment think about the strategy you can use to ensure that your fans keep coming back for more. To keep your online presence vibrant, you need interesting content.

Just think of how great it would be if your cool website and social networking presence has a professional appearance, regular news, accessible music samples with cool photos taken from the events or in a studio recording. This is an example of strong content.

What I have realized in the past is that people will only visit your site or social network page if there is something new to see. Some of this content is simple to generate; just think how easy it is to take photos while performing? Why don’t you put those photos up for your fans to see? You don’t have to write like a professional journalist or writer to put together an interesting news piece – what matters is delivering the point home.

Then it comes down to music, music and more music! Your fans are waiting to hear what you have been working on and there are so many free platforms you can host your music for free such as Soundcloud, Ilike and Reverbnation.

And once you have some strong content up, you need to make sure you keep updating it. Add more news about upcoming events. Upload new photos from the events. And keep making music for your fans to listen to and in some cases download for free.

The truth of the matter is that you need to be constantly feeding your website or social network pages with interesting content. You need to make sure that for those who are not visiting for the first time, there is something for them to digest.

Many artists or music makers loose their online fans because they create amazing websites and social network pages but fail to keep them fresh. I am not saying that you need to be updating your page with new photos and music each day, once a week is fine. Just don’t let things get stale.

All I am saying here is that, it does not help to create a great site and have professional social network platforms if you will not put an effort into making those platforms do what they are supposed to do. Ultimately, this will help you keep your fans updated and also encourage them to keep visiting. If indeed you see yourself as a brand, then you need to start taking your website and social network pages seriously. We are your fans and we want to know the latest developments in your career.